While I would argue that we have always been here, Newsarama is running an article about how Fangirls are an important part of the Star Wars universe.
Newsarama: Fangirls a growing force in Star Wars Empire
Check it out here:
Another Article, from Fast Company, highlights Her Universe and has some pictures of merchandise. My eagle eye sees something new
Fast Company: Star Wars Girl Taps Female Geek Chic Market
The one on the right is definitely new: